Events

Get in on What’s Happening at the Arts Council | April-May 2012

We’d love to see you at one of our events.

Breaking the Fifth Wall | Essentials for Developing Long-Term Patron Relationships

Annual E-marketing Seminar with Patron Technology

Tuesday, April 17th–5:30 PM to 8:00 PM at the Arts Council office

Cost: $25 for Arts Council Members; $45 for non-members  Click here to register online.

Presented by Greg O-Neill: Changes in technology and shifts in consumer behavior have changed the way arts organizations need to approach their audience-development efforts. Based on Patron Technology’s newest book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, this session covers the essential techniques you need to build long-lasting patron relationships with social media, e-mail marketing, web sites, and CRM.

You’ll learn:

  • Results of a five-year research study of online arts patron preferences
  • How to maximize your Twitter and Facebook posts and build engagement
  • Why e-mail is still the most powerful digital marketing technique you have
  • Website design guidelines that will change patron perceptions of your organization
  • Why Customer Relationship Management (CRM) paves the way for more effective marketing and dramatically better patron service

BONUS SESSION: Following the seminar, for those interested, there will be a 30-minute product demonstration of PatronManager CRM, Patron Technology’s new box office, fundraising, and e-marketing system for small to mid-size organizations.

Growing Up Artfully 2012

Annual Spring Membership Reception

Thursday, May 10, 2012 –6:00 PM to 8:00 PM at Penn State Lehigh Valley campus in Center Valley, PA

Cost: FREE for Arts Council members; $10 for non-members

The Lehigh Valley Arts Council will hold its Annual Spring Membership Reception following the annual arts-in-education forum, Growing Up Artfully. Members and their guests are invited to enjoy complimentary refreshments and a cash bar while mingling with colleagues and friends at this popular networking event.

Featured guest, Eric Booth, internationally known teaching artist and consultant, will address the gathering at 6:30 PM. Members please RSVP to info@LVArtsCouncil.org; non-members can register online.

FOR MEMBERS ONLY

Membership in the Lehigh Valley Arts Council offers numerous opportunities to be a part of the arts throughout the year and connect with other arts enthusiasts. Check out his new and fun series of events coming up!

Arts Alive is an arts enrichment series for our members who are eager to enter behind the scenes of the arts experience and rub shoulders with the creative process. The series kicks-off on April 29, 2012, in honor of National Poetry Month, with “Poetry: Getting the Word Out!” at Soft Machine Gallery in Allentown. Local poets Ann E. Michael and Sorina Higgins will read selections from their new books and unravel the mystery of getting published.

On June 24, 2012 “Designing The Tempest: What Does a Fairy Wear?” will introduce costume designer Sam Fleming and her design process for the Pennsylvania Shakespeare Festival production of “The Tempest.”

The 2012 series wraps up on December 1 with “Organ Crawl: Pulling Out the Stops” at Bethlehem’s Central Moravian Church. Organist Rebecca Kleintop Owens will lead an “organ crawl” into the cavernous world of the pipe organ to experience how its 3,057 pipes produce music.

The fee for each session is $10. Attendance is limited to 25 members only, and reservations are required.

If you aren’t a member yet, this series is a great reason to become one. You can join online by clicking here.

Tickets are available at http://LVArtsBoxOffice.org. Light refreshments will be provided at all sessions.

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